Seldia – The European Direct Selling Association

Direct Selling: combining a unique customer experience with empowering entrepreneurs

Stay connected with latest Seldia news, relevant policies and
valuable resources on Direct Selling in Europe.

We champion robust consumer rights for a boost in confidence, backed by a transparent direct-selling legal framework that fuels European cross-border trade.

Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.

The Digital Single Market is a market characterised by ensuring the free movement of people, goods, services and capital across the EU in the digital era.

Digital transformation, the Covid 19 pandemic, and the climate crisis are changing the way we work, learn, take part in society and lead our everyday lives. Europeans can only grasp these opportunities they develop the right skills.

2023 Ispos Survey of Direct Sellers in Europe

Join Seldia for a strong representation of Direct Selling in Europe.