Direct Selling: combining a
unique customer experience
with empowering entrepreneurs
On 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company ‘Captain Tortue’, who brilliantly served for two terms.
The Seldia Board of Directors will be composed of the Secretary Generals of the NL, FR, IT, ES, SE and Baltics Direct Selling Associations, and corporate representatives from Oriflame, Herbalife Nutrition, and Mary Kay. (See the press release)
Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness. The first European Codes of Ethics were adopted in 1995.The latest update was concluded in May 2021.
The Seldia General Assembly adopted a revised version of the European Codes of Conduct for Direct Selling, and a Guide on disclosure and recognisability of the commercial nature of direct selling social media content.
National Direct Selling Associations (DSAs) may use and publish the 'European Direct Selling Code of Conduct towards Consumers' and the 'European Direct Selling Code of Conduct towards Direct Sellers, between Direct Sellers and between Companies' separately if required. DSAs may also combine the two codes and use and publish them as a single entity.
The Guide aims to assist Seldia members in the implementation of the 2021 Codes. It builds on existing guidance available from enforcement authorities and advertising self-regulatory organisations, in Europe and beyond, while aiming to address the specificities of the direct selling on social media.
Discover all about Direct Selling as the New Normal
Seldia counts 25 national Direct Selling Associations as members, spanning from Portugal to Finland, and Ireland to Turkey. Learn more about them via our interactive map 👉 https://t.co/hsQ42zreHG
Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.
The free movement of goods, services, persons and capital, as well as freedom of establishment across the EU, are paramount for European economic integration that further establishes the Internal Market.
In a highly digitalized world, the Digital Single Market pillars ensure that the people and businesses of the EU are interconnected and trust the online space.
Four key recommendations from the European Direct Selling Industry for the European Union institutions ...
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Direct selling: a business model that supports female entrepreneurship & inclusiveness. ...
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Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner, either where products are demonstrated to an individual, or to a group or ...
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This is the summary of the key principles of the Direct Selling Code protecting the Consumer and Direct Seller. The Code is a measure of self-regulation as developed by Seldia which all Seldia members are obliged to follow. ...
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The Codes of Conduct for Direct Selling are regularly updated to reflect evolution in the market place. The first European Codes of Ethics were adopted in 1995.The latest update was concluded in May 2021. European Direct Selling Associations have until 31 December 2021 to transpose the revised prov ...
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