Direct selling offers opportunities to people from different ages and backgrounds an opportunity to run their own business at low risk and low cost, and the freedom to set their own business strategy and work schedule.

Today, more than 6 millions of people are engaged in direct selling in Europe.

To assist the direct sellers they partner with in being successful, Direct selling companies provide to direct sellers with training and support on business and interpersonal skills, compliance, marketing and product knowledge needed to succeed.

Direct selling plays an important role in upskilling and reskilling Europeans.

Therefore, Seldia is an active stakeholder in the European Union’s discussions on the future of work and on the European Skills Agenda.