Board of directors

  • *** To be confirmed at the next General Assembly *** (President)
  • Frederic Billon, General Delegate of FVD, on behalf of the French DSA (Vice President)
  • Amelie Baracat Empereur, Director EU Government Affairs, on behalf of Herbalife Nutrition (Treasurer)
  • Pontus Andreasson, Deputy General Counsel & Head of Global Corporate Affairs, on behalf of Oriflame
  • Arabelle Ferket, Secretary General of VDV, on behalf of the Dutch DSA
  • Krister Fraser, CEO of Direct Selling Sweden, on behalf of the Swedish DSA
  • Soledad Hijano, Secretary General of AVD, on behalf of the Spanish DSA
  • Ewa Kudlinska-Pyrz, General Manager for Poland,  Lithuania, Latvia and Estonia, on behalf of Mary Kay
  • Giuliano Sciortino, Secretary General of AVEDISCO, on behalf of the Italian DSA
  • Gintautas Zaleckas, Secretary General of the Lithuania, Estonian, and Latvian DSAs, on behalf of the Baltics DSA



Laure Alexandre
Executive Director



Imelda Vital
Head of EU Affairs (Interim)




Office & Membership Manager