Organisation

Seldia serves as the representative body for the European Direct Selling Industry.

Seldia’s governance structure comprises a General Assembly and a Board of Directors, receiving assistance from the European CEO’s Council, the Secretariat, and three specialised committees:
the Governmental Affairs Committee, the Communication and Reputation Committee (COM-REP), and the Ethics Committee.

Seldia Organisation Chart

Board of Directors

Vice-president acts as
president ad-interim

President

Frederic Billon​ - General Delegate of FVD, on behalf of the French DSA Seldia Vice-president

Frederic Billon

Vice-president

General Delegate of FVD, on behalf of the French DSA

Amelie Baracat Empereur​ - Director EU Government Affairs, on behalf of Herbalife Nutrition Seldia Treasurer and Board Member

Amelie Baracat Empereur

Treasurer

Director EU Government Affairs,
on behalf of Herbalife Nutrition

Pontus Andreasson​ - Deputy General Counsel & Head of Global Corporate Affairs, on behalf of Oriflame Seldia Board Member

Krister Fraser

Board member

CEO of Direct Selling Sweden, on behalf of the Swedish DSA

Arabelle Ferket

Board member

Secretary General of VDV, on behalf of the Dutch DSA

Krister Fraser​ - CEO of Direct Selling Sweden, on behalf of the Swedish DSA Seldia Board Member

Pontus Andreasson

Board member

Deputy General Counsel & Head of Global Corporate Affairs, on behalf of Oriflame

Soledad Hijano - Secretary General of AVD, on behalf of the Spanish DSA Seldia Board Member

Soledad Hijano

Board member

Secretary General of AVD,
on behalf of the Spanish DSA

Ewa Kudlinska-Pyrz - General Manager for Poland, Lithuania, Latvia and Estonia, on behalf of Mary Kay Seldia Board Member

Ewa Kudlinska-Pyrz

Board member

General Manager for Poland, Lithuania, Latvia and Estonia, on behalf of Mary Kay

Giuliano Sciortino​ - Secretary General of AVEDISCO, on behalf of the Italian DSA Seldia Board Member

Giuliano Sciortino

Board member

Secretary General of AVEDISCO,
on behalf of the Italian DSA

Gintautas Zaleckas​ - Secretary General of the Lithuania, Estonian, and Latvian DSAs, on behalf of the Baltics DSA Seldia Board Member

Gintautas Zaleckas

Board member

Secretary General of the Lithuania, Estonian, and Latvian DSAs, on behalf of the Baltics DSA

Secretariat

Laure Alexandre - Seldia Executive Director

Laure Alexandre

Executive Director

Imelda Vital - Seldia Head of EU Affairs

Imelda Vital

Head of EU Affairs (Interim)

Tawanda Daka

Office and Membership Manager

Maria Sanchez Rodriguez

Public Affairs Specialist